Avea Life Insights: a content platform built to last.
We designed and built the Longevity Insights hub end to end: a custom WordPress platform with an admin-controlled editorial workflow, structured for a content team to publish and scale independently. A partnership that continues beyond launch.
- Client
- Avea Life, Switzerland
- Industry
- Health & longevity
- Scope
- WordPress · UI/UX · Health & longevity
- Engagement
- 2023 to now, ongoing
A content hub the team could publish on without a developer
The challenge
Avea Life is a health and longevity brand based in Switzerland, helping people live longer, healthier lives. Their Longevity Insights hub needed a design built for long-form longevity content, and a platform the team could publish on without raising a developer ticket.
For a content-led brand, the platform decides how fast the team can publish and how well the content holds up as the library grows. They needed a platform built for that, not a template, and a partner who would stay after launch.
Our approach
Design and build a purpose-built WordPress content hub end to end. Custom theme, custom editorial workflow, content architecture structured for a team to publish independently without any developer dependency after launch.
The design was built around the Avea Life brand identity: clean, science-forward and readable. Every layout decision was made to serve long-form longevity content, with legibility, navigation and discoverability built in from day one. The launch was a starting point, not a handoff.
A custom WordPress platform, shaped around the content team
A fully custom WordPress platform, designed in Figma, developed with a custom theme, and structured around how the Avea Life content team actually works. The Longevity Insights hub covers nutrition, longevity science, health protocols and product education, all managed and published by the team without engineering support.
The architecture was built to be SEO-ready from the ground up: clean semantic markup, structured content models, performance optimised. The platform their content team scales on, and one we continue to improve as the business evolves.
- 01CMSWordPress
- 02DesignFigma, custom
- 03ThemeCustom built
- 04ArchitectureSEO-ready, editorial-first
Why WordPress for a content-led platform
Editorial independence
The Avea Life team needed to publish daily without raising a support ticket. WordPress was chosen for its editorial maturity: a familiar, capable CMS that a non-technical team can own completely from day one.
Content architecture
The content model was structured around Avea Life's editorial categories, not a generic setup adapted from another project. Category structure, internal linking and content types were all designed to support long-term organic growth.
Built to scale
The custom theme was built performance-first: clean output, optimised assets and a lightweight architecture that holds up as the content library grows. The platform was designed to be extended, not replaced, as the business scales.
Built around how the Avea Life team publishes
The Avea Life content team publishes articles, updates categories and manages the hub entirely without developer involvement. The editorial workflow was designed around their process, not adapted from a generic setup.
Every content type, every field, every layout option was scoped to what the team actually needed. The result is a platform they own completely, and one that stays clean regardless of who is publishing. We stayed after launch to refine it as the team grew into it.
The content foundation Avea Life runs on
The platform we designed and built is the content foundation Avea Life runs on: fast, structured for search, and owned completely by the team that publishes on it.
The content and the results it earns belong to Avea Life's team. Our part was the design and engineering underneath, and we stayed after launch to keep improving it.
- CustomDesign and buildDesigned in Figma and built as a custom WordPress theme around how the content team works.
- 0Developer dependencyThe team publishes, updates and manages the hub entirely without engineering involvement.
- OngoingPartnershipWe stayed after launch, improving, extending and supporting the platform as the business grows.
They consistently went above and beyond their scope.
Pascal RodeCo-founder, Avea Life
Read all our reviews
Building a content platform your team can own, and grow on?
We design and build WordPress platforms structured for editorial independence and long-term scale, from architecture through to launch, and beyond.
Book a 20-min call