SiPhox Health: commerce and content, one storefront.
Commerce and content engineering for an at-home blood testing brand: the Shopify store, the WordPress site, and headless pages integrated with the shop so customers move between them without noticing the seams.
- Client
- SiPhox Health, US
- Industry
- At-home diagnostics
- Scope
- Shopify · WordPress · Headless
- Engagement
- 2023 to 2024
A store and a content site that had to read as one brand
The challenge
SiPhox Health sells at-home blood testing kits direct to consumers. For a brand like that, the store and the content are one journey: people read about what a test measures, then decide which kit to buy. If the shop and the content site feel like two different places, that journey breaks.
SiPhox needed a store that sells reliably, a content site the team can publish to without developer help, and a way for the two to work as a single brand experience.
Our approach
Give each job the platform built for it. Shopify runs commerce. WordPress runs content. Headless pages connect content to the shop, so the customer moves between them without noticing the seams.
Each platform stays responsible for its own job, which keeps the storefront stable while the content team keeps publishing. See how we approach headless websites and commerce.
Three platforms, built to read as one storefront
The SiPhox Shopify store, the WordPress site, and headless pages integrated with the shop. Product pages, content and navigation built to read as one brand, whichever platform a page is served from.
Shopify handles products, checkout and orders. WordPress and the headless pages handle editorial content. The integration between them is what makes it one storefront rather than two websites.
- 01CommerceShopify store
- 02ContentWordPress site
- 03HeadlessHeadless pages integrated with the shop
- 04ExperienceOne storefront across shop and content
What commerce and content need from each other
A store that just works
For a test kit brand, the store is where revenue happens. Shopify gives SiPhox a proven commerce platform for products, checkout and orders, so the team is not maintaining a custom checkout.
Content the team owns
Health content has to be published and updated often. WordPress and the headless pages let the team do that themselves, without a developer in the loop for every change.
One brand across both
Readers should reach the right kit without feeling they have left one site for another. Integrating the headless pages with the shop is what keeps the experience continuous.
One brand from first article to checkout
SiPhox runs its store on Shopify and its content on WordPress and headless pages, integrated so customers experience one brand from first article to checkout.
It is the same capability we bring to any health brand that sells online and educates at the same time: commerce and content engineered to work as one storefront.
- 3Platforms, one storefrontShopify, WordPress and headless content working together as a single customer experience.
- CustomStore and siteA Shopify store and a WordPress site designed and built for SiPhox.
- HeadlessContent meets commerceHeadless pages integrated with the shop, so product and content read as one brand.
Running a health brand across a shop and a content site?
We engineer commerce and content platforms that work as one storefront, so your team can publish and sell without developer bottlenecks. Let's talk about yours.
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